I’ve been bridging the gap between marketing teams and creative for over 7 years as an integrated producer. Working across various mediums and platforms for US and Global markets, I guide teams through amorphous concepting to production reality. Transparency is my secret sauce, and I strive to be the the best partner across the board. Over the years I’ve learned the most important skill as a Producer is learning what makes your team tick and adapting along the way. Whether it’s a print job, broadcast tv spot, web, or something else — I ensure cross-collaboration the entire way.

What Does This Really Mean?

Production

I understand creative vision, I help solve problems when briefs come in requesting photo, video, motion, or audio help. I understand the technical aspects of Pre and Post Production - specs, formats, file types so that teams can use assets once they are delivered. I create timelines that achieve every milestone needed. I get how creatives and stakeholders tick and bridge barriers along the way.

Creative PM

I can build out an Asana board or Workfront project like no one’s business, I make timelines and can assign work based on resourcing. I can manage workflow for other mediums like print, web, email and social. I partner with brand, retail, product — and more to go from strategy to concept to completion.

Operations

I help spearhead process and adoption. I can manage metadata and help lead things like a DAM. I can set up organization folder structures within production and creative to streamline workflow. I manage budgets and track against quarterly and annual spend.

Business Affairs

I negotiate with talent, photographers and agents for re-licensing needs or net-new requests. I understand licensing terms and what is industry standard across the board. I advise on production contracts, talent agreements and usage parameters (in partnership with legal) with internal teams, making sure the $$ go far based on the use of assets.

And generally, I like to talk about birds, animals, and nature with others - so you can talk to me about that stuff, too. Say hello - let’s connect.

shaynawacker1@gmail.com